Introducing Facebook Moments

Facebook has finally gotten private photo-sharing right with Moments. The company’s new app, launched today, is a combination of the two earlier ideas—it’s photo storage and auto-syncing meets private sharing, with some impressive facial recognition features to boot!

In the announcement of Moments, Product Manager Will Rubin describes the app as complementary to events where you and your friends are all taking and posting the same photos—or, perhaps more accurately, as an answer to the person who always asks “Will you send that to me,” or “Will you post that so I can have it?”

Rubin says that Moments arranges the photos on your phone into groups, all based on when they were taken—like at a wedding, or a weekend getaway. Facebook’s facial recognition tech can identify which of your friends are in the photos, and you can privately send those photos to specific friends in the shot.

 

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